We use qualitative and quantitative research methods coupled with experiments, biometrics, big and small data, and many more data sources to gain insights.
- Selecting the right source of data
- Measuring the right metrics
- Knowing how to interpret the data
Data Sourcing
Experiments
Tracking
Questioning
Biometrics
Proprietary data / CRM
Social / Online listening
Blockchain
Measurements
Declarative
Contextual Feedback
Attention
Emotions
Implicit
Data Interpretation
Text Analytics
Artificial Intelligence
Predictive Modeling
Evidence-based Recommendations
Hard & soft business Expertise
Ideas Generation
Auction-based Innovation Screening
Innovation Pre-testing
In-store Tracking
E-commerce Simulations
Consumption Tracking
Occasion-based Insights
Tailored
Smart Insights on Demand
Agility is a key ingredient for success in the competitive markets of today, but it shouldn’t come at the expense of quality or work-life balance. Smart Insights on Demand is our unique methodology to give managers professional DIY research: Meaningful Answers, Fast & Hassle-Free.
Research is fully customizable to the pressing business questions faced by the organization.
It is high quality, as it is grounded in a robust sample size, and in our expertise in answering exotic questions with tailored research.
It is fast: Count 3-days to insights delivery.
Finally, it is hassle-free: we take on all work from the business problem to vividly presented answers in a PowerPoint deck.
We use cutting-edge techniques and approaches, but most importantly we select and combine those tools with single focus on the questions that need answering.
Case studies provide a glimpse of what’s possible.