Our Story

Innovation Atelier Ltd was founded in 2011 with intent to reinvent marketing insights. 

We were quick to make a mark at scale with a first mandate for no less than the second largest retailer globally, to train all their product managers at category analysis to find opportunities for their innovation pipeline. This first experience opened the door to new exciting projects in the world of home appliances as well as travel retail, which left our footprints to our client’s strategies and go-to-market implementations.


Since these early days, the company has lead the way with numerous technologies, from behavioural economics (2011), facial emotions recognition (2012), mobile ethnography (2013), in-store behavioural tracking (2014), consumption tracking (2015), predictive modelling (2016), auction-based innovation screening (2017), blockchain-based as well as AI-enabled eCom insights (2018).

The common denominator of our journey through innovation is our thirst to drive the thinking to new areas and gain superior insights for our customers. With every experience, we have further sharpened our ability to understand the situation and provide a specialized solution leveraging what’s best out there to get the right answers to the right questions.

Obviously we are not going to stop here


Our philosophy is to deal with work with what it takes of rigor without forgetting that it should be fun. Insights blossom when creativity flows into discipline.

We make no compromise on work ethics; sound business processes, rigorous data management and transparency towards customers and partners. This is why people trust us, and this is important to us.

We have highest dedication to quality work; accuracy and relevance. We do however know how to work with maximum agility to get things done in a moving environment.

We are firm believers in building lasting relationships with our partners. This makes our work more human-centered and simply nicer.

Last but not least, customer success is our ultimate goal. Hard-work is meaningless if it is not tied to tangible results and delighted customers.