Approach

Business questions become increasingly complex. At the same time there is a fast-paced multiplication of data, data sources and research technologies. We help customers leverage what’s best from applied cognitive science to predictive behavior modelling to build applicable knowledge. Balancing budget, risk and speed.

WE LISTEN FIRST

It sounds trivial, but it’s not. Our ability to understand business issues enables us to turn our expertise into practical solutions. Because every business situation is unique, we deliver what our customers need, 100% of the time.

WE USE THE RELEVANT RESEARCH FRAMEWORKS AND TECHNOLOGIES

to get to the best possible insights, drawing from
◦ Behavioral and Cognitive Science
◦ Game Theory
◦ Biometrics
◦ Software (dashboards, statistics, AI)

WE PROVIDE PRACTICAL BUSINESS RECOMMENDATIONS

Analysis is important, but synthesis is what makes recommendations applicable for customers. Because 100% of winning strategies have been implemented in the first place.
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Research

We accompany our customers in their journey through innovation, from insights discovery, ideas generation, screening and development until in-market activation.
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Analytics

We offer a wide palette of analytics services, from simple data analysis to advanced modeling.
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Techs

We use a wide range of unique frameworks and technologies derived from cognitive science, behavioral economics, game theory, applied statistics, artificial intelligence, and cryptography.