Archives: Case Studies

Optimizing Keyboard layout & functionalities for the Chinese market

After a successful new keyboard introduction across Asia, a leading peripherals manufacturer wanted to retain the sales momentum by improving the consumer proposition for Chinese consumers. We set-up a large scale product test in Mainland China to verify the working hypothesis of the product development team. We measured when, where, why and how people use …

Optimizing Keyboard layout & functionalities for the Chinese market Read More »

Building a Predictive Model for Travel Retail sales from scratch

The global leader for tax refund processing mandated us to build a predictive model of VAT-refunded purchases by country and nationality to ramp up its intelligence capabilities. We worked in direct partnership with the VP of intelligence and the company CFO to create a multi-country predictive model for tax-refundable purchases. The model we delivered carries …

Building a Predictive Model for Travel Retail sales from scratch Read More »

Assessing professional context of 50+ job-seekers in Geneva

Hospice général, the social institution supporting people with financial difficulties in Geneva, wanted to understand if job-seekers over 50 years old should be given dedicated focus. We led a year-long transversal piece of research covering all stakeholder: job-seekers, employers and social bodies. The multi-party, omni-dimensional approach allowed us to assess the entire path to employment …

Assessing professional context of 50+ job-seekers in Geneva Read More »

Development of Marketing Organization of Leading Retailer

The #2 retailer worldwide was re-organizing its operations and looking to build analytical skills among its restructured marketing organization to uncover white space opportunities for their own brand.  We analyzed their systems and work-processes, prepared a tailored marketing analysis methodology, and trained more than 120 managers of all hierarchical levels with the aim of enabling …

Development of Marketing Organization of Leading Retailer Read More »

Scroll to Top