A leading global Beauty product company was looking to roll-out a restage of one of its prominent Hair Care brand in Switzerland. Switzerland was a priority 2 market, and it would have been inconceivable to conduct full-fledged research locally, especially considering the speed to market of the launch. The restage involved a new sustainably-sourced packaging, …
After a successful new keyboard introduction across Asia, a leading peripherals manufacturer wanted to retain the sales momentum by improving the consumer proposition for Chinese consumers. We set-up a large scale product test in Mainland China to verify the working hypothesis of the product development team. We measured when, where, why and how people use …
Optimizing Keyboard layout & functionalities for the Chinese market Read More »
Despite a project brief that stated research data of an ongoing consumption tracking study in Excel or SPSS format, we decided to fork an open-source dashboard developed by AirBnB, we added some functionalities to it and created an on-demand online dashboard for our client. Instant access to highly granular information on coffee consumption by cup, …
Providing On-Demand access to Consumption Tracking data Read More »
The global leader for tax refund processing mandated us to build a predictive model of VAT-refunded purchases by country and nationality to ramp up its intelligence capabilities. We worked in direct partnership with the VP of intelligence and the company CFO to create a multi-country predictive model for tax-refundable purchases. The model we delivered carries …
Building a Predictive Model for Travel Retail sales from scratch Read More »
We were mandated to understand users of vertical and ergonomic mice, a small but influential group of people, to feed the development of a new premium ergonomic computer mouse. We organized targeted mobile ethnographic research in the US with the best technology available for contextual insights generation. That allowed us to covered path to adoption …
Unveiling the needs of Ergonomic Computer Mice Adopters Read More »
Hospice général, the social institution supporting people with financial difficulties in Geneva, wanted to understand if job-seekers over 50 years old should be given dedicated focus. We led a year-long transversal piece of research covering all stakeholder: job-seekers, employers and social bodies. The multi-party, omni-dimensional approach allowed us to assess the entire path to employment …
Assessing professional context of 50+ job-seekers in Geneva Read More »
The #2 retailer worldwide was re-organizing its operations and looking to build analytical skills among its restructured marketing organization to uncover white space opportunities for their own brand. We analyzed their systems and work-processes, prepared a tailored marketing analysis methodology, and trained more than 120 managers of all hierarchical levels with the aim of enabling …
Development of Marketing Organization of Leading Retailer Read More »
GEMS World Academy Switzerland, located between Geneva and Lausanne, is an international school for students ages 3 to 18. The school opened its doors in Etoy in September 2013 and has successfully developed over its first 4 years of existence. Growth for GEMS World Academy Switzerland should come from increased enrolment in a tough local …
Gaining Superior Insights on School Choice Process Read More »
Nestrovit is a brand with strong heritage but eroding to more active pharma competitors. The brand team was looking to build re-activation plans for the brand, and needed to better understand VMS consumers, their habits and needs. We designed a tailored quantitative research in Switzerland, capturing category drivers and barriers, as well as consumer habits …
Assessing the VMS Market for OTC Brand Re-Activation Read More »
BabyNes offers evolutive milk adapted to the nutritional needs of infants. The product is sold in packs of individual doses matching the age and appetite of babies. The team was looking to discontinue a specific size, decrease the price per mL and possibly add a Hypo-Allergenic range. We organized a cross-countries quantitative study among users …
Helping BabyNes Make Global Product Range Choice Read More »