Nestrovit is a brand with strong heritage but eroding to more active pharma competitors. The brand team was looking to build re-activation plans for the brand, and needed to better understand VMS consumers, their habits and needs.
We designed a tailored quantitative research in Switzerland, capturing category drivers and barriers, as well as consumer habits (person in household, occasion, consumption routine), expectations, and brands and products perception.
The research provided clear recommendations to the business team, both short and long term.
Short term: market strategy, positioning, and packaging re-design.
Long term: innovation prioritization.