Building a Predictive Model for Travel Retail sales from scratch

The global leader for tax refund processing mandated us to build a predictive model of VAT-refunded purchases by country and nationality to ramp up its intelligence capabilities.

We worked in direct partnership with the VP of intelligence and the company CFO to create a multi-country predictive model for tax-refundable purchases.

The model we delivered carries very high accuracy thanks to dynamic optimization with calendar events, latest air travel data and exchange rate across currency-pairs. It is used in the financial planning of the company and as part of its intelligence consultancy services to global brands.

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