The #2 retailer worldwide was re-organizing its operations and looking to build analytical skills among its restructured marketing organization to uncover white space opportunities for their own brand.
We analyzed their systems and work-processes, prepared a tailored marketing analysis methodology, and trained more than 120 managers of all hierarchical levels with the aim of enabling them to identify promising new product opportunities.
As a result, the company’s innovation pipeline was filled with more than a dozen high profile new product initiatives in a matter of days.
