Development of Marketing Organization of Leading Retailer

The #2 retailer worldwide was re-organizing its operations and looking to build analytical skills among its restructured marketing organization to uncover white space opportunities for their own brand. 

We analyzed their systems and work-processes, prepared a tailored marketing analysis methodology, and trained more than 120 managers of all hierarchical levels with the aim of enabling them to identify promising new product opportunities.

As a result, the company’s innovation pipeline was filled with more than a dozen high profile new product initiatives in a matter of days.

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