GEMS World Academy Switzerland, located between Geneva and Lausanne, is an international school for students ages 3 to 18. The school opened its doors in Etoy in September 2013 and has successfully developed over its first 4 years of existence. Growth for GEMS World Academy Switzerland should come from increased enrolment in a tough local environment with fierce competition.
We invented and implemented a new quantitative research methodology in Switzerland, capturing the choice process for a School in this area of Switzerland at a highly granular level, essentially to understand what makes parents choose one particular school over another.
This study has been instrumental in re-thinking the way the school presents itself to parents and its marketing, and in updating its admission process.