BabyNes offers evolutive milk adapted to the nutritional needs of infants. The product is sold in packs of individual doses matching the age and appetite of babies. The team was looking to discontinue a specific size, decrease the price per mL and possibly add a Hypo-Allergenic range.
We organized a cross-countries quantitative study among users to measure the single impact of each proposed change (on usage, consumption, satisfaction, perception). We collected extensive open-ended feedback to gain insights on users’ issues and needs.
The results of the study have been instrumental for the team to make a global range choice ahead of major US launch, which got praised from the Global VP : “Frankly I’m impressed. I would have never thought we would get such in-depth insights and clear conclusions given the complexity of the brief”.