Optimizing point of sales communication

We helped a leading brand measure the impact of different in-store activities based on a mix of biometrics, behavioural, declarative and sales data.

The research proved which activities work and which ones don’t, in different contexts (store layout and planogram), and on different dimensions.

Comparing different options, we have been able to save money in the 6-digits range for our client by showing it was not worth investing in an animation-based PoS activity.

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