We helped our client, an award-winning multinational company, edit a 90’’ piece of ad so that it maximizes the positive response to their brand.
Emotional recognition via webcam was instrumental in putting more emphasis on scenes that engaged the audience over those that triggered no or a negative emotional response, and in choosing a background music theme.
The ad was extensively aired over a 3-year period as it established itself as a cornerstone of the company social responsibility campaign.
