INCREASE EMOTIONAL CONNECTION TO ADVERTISING
Marketing practitioners know that advertising’s emotional connection with consumers is very important for an ad to be impactful. In research however, it has historically been a challenge to pre-test. Declarative answers often fail to capture emotions; EEG and fMRI would, but they are likely to be complex to interpret and expensive.
Now with webcam-based emotions recognition, it is easy to gain in-depth understanding of consumer emotional response to marketing stimuli. It is fast, scalable and budget-friendly.
We can help better measure emotions of advertising videos, visuals or other marketing material to engage with consumers in a deeper level.
OPTIMIZE POS MATERIAL
In-store activities have become an extremely important investment for FMCG brands. We know that POS material can drive a great proportion of sales, but not necessarily why or how they can be optimized.
The impact of POS material is mostly on unconscious aspects of consumer behaviour, making the need to measure their behaviour and biometrics most important in this context. We can do exactly this.
We run post-Launch assessment studies to help customers keep strengthening their innovations.
Need a quick answer to an urgent question?
No problem, we provide quantitative-grade answers from consumers in 3 days.
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