FRAMEWORKS & METHODS

Breakthrough Consumer & Shopper Insights From Behavioral Economics (Quantitative, Qualitative, Worldwide)

WE USE A WIDE RANGE OF UNIQUE FRAMEWORKS AND METHODS FROM APPLIED COGNITIVE SCIENCE TO PREDICTIVE BEHAVIOR MODELLING. HERE IS A SHORT DESCRIPTION OF THE MAIN ONES.

 

Behavioral Economics Framework

A proprietary framework to interpret consumer behavior.

Webcam-based Emotions Recognition

A technology developed by one of our partners that detects and quantifies emotional reactions with a web-cam.

In-store Biometric Tracking

A technology developed by one of our partners that tracks shopper behavior in-store (path, eye-tracking, interactions).

Implicit Association Testing

A method to assess unconscious associations between mental representations. Practically, IAT can measure the strength of positive or negative associations with ideas, concepts, visuals or other marketing stimuli.

Agent-based Trial Model

A tool that simulates consumer behaviour in front of a new product choice. Aggregating individual behaviours, the tool estimates trial for a new launch.

Business Optimization

High-end models used for strategic resource allocation across marketing mix, existing line-up pillars and innovation.

Mobile/Social Ethnography

Platforms to capture and aggregate multi-format content generated by consumers.

WHAT MAKES US SPECIAL

We design research by combining these methodologies with more traditional ones based on customers’ objectives

We help customers navigate through the fast-paced transformation of the marketing research industry, and see what’s in it for them

We maximize data quality because we integrate all research activities in our processes

We keep strong ties with top universities; to quench our thirst for the freshest stuff (and contribute to it!)

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