The “referendum syndrome” in Innovation Research
In a provocative article published in Innovation Marketing in 2008, G Gimmy and M. Casabayo advise against consumer testing for innovation: “A team that justifies,
In a provocative article published in Innovation Marketing in 2008, G Gimmy and M. Casabayo advise against consumer testing for innovation: “A team that justifies,
In an excellent paper that won the silver award for best overall paper in the 2011 Esomar congress, Behaving Economically With the Truth, Orlando Wood,
Back in 2005, Marissa Mayer, Google’s Vice President of Search Products and User Experience, showed that 50% of all new product launches at the time
There are days like this when it feels one are at the right place at the right time. This is what happened to me yesterday
When one thinks “innovation”, the first names that come to mind are Facebook, iPhone, iPad or even Google. These brands are on the top of
“Time is money” as Benjamin Franklin once said. This is a very simple concept that signifies both that money should yield an interest if it