Simulations in context
Attention / Emotions / Implicit
We help our customers in the process of generating ideas or finding applications for upstream technologies. There are several approaches that we use to find consumer-relevant ideas with qualitative and quantitative research.
We found that online listening, consumer immersion, observation and mobile ethnography tend to provide the best insights at early stages of the idea generation process, when starting with a blank sheet of paper.
More structured approaches like our version of the KANO model, conjoint and other early screening approaches are most useful when technologies are (more) narrowly defined.