Marketing research often measures consumer attitudes to understand purchase decisions. However, in our last article on the topic we showed that external/contextual factors such as
Understanding irrationality keeps us busy at Innovation Atelier! Setting-up an R&D type of research focusing on tanning over the summer was probably an unconscious attempt
Innovation Atelier’s journey in Behavioral Economics started in 2011, as we got a pretty intriguing experience in the course of a consumer research. We were