Marketing
Building Trust & Loyalty in Retail: What Swiss Retailer Migros is Doing Right
As in previous years, Migros has lead grocery retail in 2014 with a 33% value share[1], growing revenue by +1%[2]. These results are very strong,
5 May 2015
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Marketing
What to Measure to Understand Consumer Choices?
Marketing research often measures consumer attitudes to understand purchase decisions. However, in our last article on the topic we showed that external/contextual factors such as
13 August 2014
Marketing
What drives consumer choices may not be what research measures…
Understanding irrationality keeps us busy at Innovation Atelier! Setting-up an R&D type of research focusing on tanning over the summer was probably an unconscious attempt
13 September 2013
Marketing
Behavioral Economics in Consumer Research
Innovation Atelier’s journey in Behavioral Economics started in 2011, as we got a pretty intriguing experience in the course of a consumer research. We were
16 February 2013