Behavioral Economics in Consumer Research
Innovation Atelier’s journey in Behavioral Economics started in 2011, as we got a pretty intriguing experience in the course of a consumer research. We were
16 February 2013
Modelling mature FMCG categories penetration and purchase frequency dynamics
This summarizes a research paper presented at the International System Dynamics Conference in St-Gallen on July 25th, 2012. The aim was to leverage system dynamics modelling
1 August 2012