What to Measure to Understand Consumer Choices?
Marketing research often measures consumer attitudes to understand purchase decisions. However, in our last article on the topic we showed that external/contextual factors such as
13 August 2014
Read More »
The “referendum syndrome” in Innovation Research
In a provocative article published in Innovation Marketing in 2008, G Gimmy and M. Casabayo advise against consumer testing for innovation: “A team that justifies,
13 July 2012
Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on whatsapp