Insights on Blockchains from the Blockchain
We have used Insights Network, a specialized blockchain for panel access and survey management on a blockchain, to gain some fresh insights on ‘crypto enthusiasts’.
13 March 2019
What to Measure to Understand Consumer Choices?
Marketing research often measures consumer attitudes to understand purchase decisions. However, in our last article on the topic we showed that external/contextual factors such as
13 August 2014
What drives consumer choices may not be what research measures…
Understanding irrationality keeps us busy at Innovation Atelier! Setting-up an R&D type of research focusing on tanning over the summer was probably an unconscious attempt
13 September 2013
Behavioral Economics in Consumer Research
Innovation Atelier’s journey in Behavioral Economics started in 2011, as we got a pretty intriguing experience in the course of a consumer research. We were
16 February 2013
The “referendum syndrome” in Innovation Research
In a provocative article published in Innovation Marketing in 2008, G Gimmy and M. Casabayo advise against consumer testing for innovation: “A team that justifies,
13 July 2012