New: We Accept Bitcoin!
GENEVA, Switzerland – 22 September 2014 – We are THE FIRST MARKETING RESEARCH COMPANY to accept Bitcoin! As firm believers in disruptive innovation, we
22 September 2014
The “referendum syndrome” in Innovation Research
In a provocative article published in Innovation Marketing in 2008, G Gimmy and M. Casabayo advise against consumer testing for innovation: “A team that justifies,
13 July 2012
Fostering Innovation with Time Off
Back in 2005, Marissa Mayer, Google’s Vice President of Search Products and User Experience, showed that 50% of all new product launches at the time
2 June 2011
Business Insights from Paul Bulke, CEO of Nestlé
There are days like this when it feels one are at the right place at the right time. This is what happened to me yesterday
26 May 2011
On the types of innovation
When one thinks “innovation”, the first names that come to mind are Facebook, iPhone, iPad or even Google. These brands are on the top of
15 March 2011