Insights on Blockchains from the Blockchain
We have used Insights Network, a specialized blockchain for panel access and survey management on a blockchain, to gain some fresh insights on ‘crypto enthusiasts’.
13 March 2019
Building Trust & Loyalty in Retail: What Swiss Retailer Migros is Doing Right
As in previous years, Migros has lead grocery retail in 2014 with a 33% value share[1], growing revenue by +1%[2]. These results are very strong,
5 May 2015
New: We Accept Bitcoin!
GENEVA, Switzerland – 22 September 2014 – We are THE FIRST MARKETING RESEARCH COMPANY to accept Bitcoin! As firm believers in disruptive innovation, we
22 September 2014
What to Measure to Understand Consumer Choices?
Marketing research often measures consumer attitudes to understand purchase decisions. However, in our last article on the topic we showed that external/contextual factors such as
13 August 2014
What drives consumer choices may not be what research measures…
Understanding irrationality keeps us busy at Innovation Atelier! Setting-up an R&D type of research focusing on tanning over the summer was probably an unconscious attempt
13 September 2013
How to adapt quantitative research to the human brain
In an excellent paper that won the silver award for best overall paper in the 2011 Esomar congress, Behaving Economically With the Truth, Orlando Wood,
28 March 2012
On the Economic Concept of Time
“Time is money” as Benjamin Franklin once said. This is a very simple concept that signifies both that money should yield an interest if it
24 February 2011