We use a wide range of unique frameworks and technologies derived from cognitive science, behavioral economics, game theory, applied statistics, artificial intelligence, and cryptography.
Behavioral Economics Framework
A proprietary framework to interpret consumer behavior.
E-Commerce Super Intelligence
E-Commerce Simulation Platform
In-Store Tracking Tech
Technology that tracks shopper path, attention and purchases in brick-and-mortar stores.
Webcam-Based Emotions Decoding
Technology that measures live emotional reactions from a simple webcam.
Implicit Associations Tech
Technology to assess unconscious associations with brands, concepts, visuals, or anything else.
Auction-Based Screening Tech
Research technique based on auction design theory to get high predictive-power in front-end Innovation screening.
App to seamlessly capture content generated by consumers in text, voice and video formats.
Sales Prediction Model
Proprietary predictive model to estimate sales based on consumer testing and activation plans.
Data Visualization Platform
Technology forked from AirBnB, adapted and extended to meet our needs.
Blockchain-Based Data Collection
A decentralized technology enabling GDPR compliance in an intermediary-free data market.
Advanced Text Analytics
Collection of Machine Learning Algorithms to gain insights from textual data beyond sentiment.