Techs

We use a wide range of unique frameworks and technologies derived from cognitive science, behavioral economics, game theory, applied statistics, artificial intelligence, and cryptography.
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Behavioral Economics Framework

A proprietary framework to interpret consumer behavior.
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eCommerce Super Intelligence

Artificial Intelligence that estimates products market share based on their presentation in eCommerce.
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eCommerce Simulation Platform

Research platform to create realistic eCommerce environments and make simulations.
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In-Store Tracking Tech

Technology that tracks shopper path, attention and purchases in brick-and-mortar stores.
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Webcam-based Emotions Decoding

Technology that measures live emotional reactions from a simple webcam.
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Implicit Associations Tech

Technology to assess unconscious associations with brands, concepts, visuals, or anything else.
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Auction-Based Screening Tech

Research technique based on auction design theory to get high predictive-power in front-end Innovation screening.
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Mobile Ethnography

App to seamlessly capture content generated by consumers in text, voice and video formats.
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Sales Prediction Model

Proprietary predictive model to estimate sales based on consumer testing and activation plans.
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Data Visualization Platform

Technology forked from AirBnB, adapted and extended to meet our needs.
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Blockchain-based Data Collection

A decentralized technology enabling GDPR compliance in an intermediary-free data market.
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Advanced Text Analytics

Collection of Machine Learning Algorithms to gain insights from textual data beyond sentiment.