Breakthrough Consumer & Shopper Insights From Behavioral Economics (Quantitative, Qualitative, Worldwide)

Building Trust & Loyalty in Retail: What Swiss Retailer Migros is Doing Right

  As in previous years, Migros has lead grocery retail...
Read More

New: We Accept Bitcoin!

          We are THE FIRST MARKETING...
Read More

What to Measure to Understand Consumer Choices?

  Marketing research often measures consumer attitudes to understand purchase...
Read More

What drives consumer choices may not be what research measures…

Understanding irrationality keeps us busy at Innovation Atelier! Setting-up an...
Read More

Behavioral Economics in Consumer Research

Innovation Atelier’s journey in Behavioral Economics started in 2011, as...
Read More

Modelling mature FMCG categories penetration and purchase frequency dynamics

This summarizes a research paper presented at the International System...
Read More

The “referendum syndrome” in Innovation Research

In a provocative article published in Innovation Marketing in 2008,...
Read More

How to adapt quantitative research to the human brain

In an excellent paper that won the silver award for...
Read More

Fostering Innovation with Time Off

Back in 2005, Marissa Mayer, Google’s Vice President of Search...
Read More

Business Insights from Paul Bulke, CEO of Nestlé

There are days like this when it feels one are...
Read More

On the types of innovation

When one thinks “innovation”, the first names that come to...
Read More

On the Economic Concept of Time

“Time is money” as Benjamin Franklin once said. This is...
Read More


Recent Posts

Innovation Atelier @InnoAtelier
@20minutesOnline: cherchez l'erreur. Faites appel a des professionnels pour realiser des "sondages", ça on ne sait… https://t.co/BP0PL3HXKW
19 days ago
Announcing: BE MeetUp: how to promote sustainable behaviors! May 2nd, Geneva https://t.co/brFB8kuTvc #behavioraleconomics #behavioralscience
39 days ago
Read all tweets